Marketing law

Marketing law deals with how businesses may advertise and aims to protect consumers and traders from misleading, aggressive or otherwise unfair commercial practices. The concept of ‘marketing’ in this context is broad and includes, among other things, television advertising campaigns, billposting, product design, banners on websites, telemarketing and social media campaigns. In short, all the promotional activities that companies undertake.

It is not uncommon for the marketing law questions we receive to also involve intellectual property law issues.

In marketing law, our experts help companies design advertising campaigns in line with the requirements of marketing law and prevent competitors from marketing themselves in unfair ways. Contact us for more information.